Intel Shops at Sharper Image?

So this may not be breaking news, but we're still wondering what on Earth made Intel decide that the Beamz laser harp was a good way to show off the power of the Core 2 Duo? (No idea what Beamz is? Check out the bizarre demo video here).

Why would Intel, a well-respected manufacturer and developer of high tech products, break out this over-priced pseudo-instrument that was even an embarrassment to Sharper Image? We've got to admit we hung out in the booth for a bit waiting for someone to blow us away with some bangin' Beamz beatz, but we came up empty.